In May, 2012, the Council submitted recommendations to the Governor that the Oklahoma Mobility Management Network (The Network) be created by mandate of an Executive Order. The Oklahoma Department of Transportation (ODOT) would be the lead agency with responsibility for creating and maintaining the clearinghouse of the Oklahoma's public transportation resources. The Governor's Oklahoma United We Ride Council would provide the Marketing and Outreach for The Network.
A Marketing and Outreach Committee was formed and wrote a Marketing Plan; the Plan was approved by the UWR Council at the February, 2013, meeting.
The Plan is written with the presumption that the Governor will remain silent on the issue and will neither approve nor reject the recommendation; this plan moves The Network forward with ODOT as lead agency. To date, ODOT has been in discussion with the United We Ride Council, but has not yet approved the recommendations or taken the lead on The Network.
1) The Oklahoma Mobility Management Network will collect, build and maintain an inventory of providers, creating an access system that will provide information to passengers via a web-based statewide data-base utilizing existing infrastructure. It will serve as a public transportation clearinghouse by which information and resources about transportation services can be disseminated to the general public as well as to providers.
2) Help us create a central repository for public transportation resources (the Network) that will reduce duplication of services and increase ridership.
The Marketing and Outreach Committee developed procedures that included Branding, creating a letter which would incorporate the message and describe the Plan to partners and stakeholders. The same information would also be incorporated into a Fact Sheet and Brochure. Events would be held in the 11 regions of the state that correlate with the regional councils of government members of the Oklahoma Association of Regional Councils. This is in accordance with the UWR Councils previously adopted Regional Implementation Strategy. These events would get stakeholders together at a local level.
Follow-up meetings would be scheduled with those interested in learning more or partnering with The Network.
The eleven (11) state agencies named in the Executive Orders, plus the Office of State Finance (now O.M.E.S.) and public universities should participate as partners to develop and populate the database for The Network. Agreements and further partnerships should be made with the entities listed in the Recommendations to the Governor (found under the Oklahoma Mobility Management Network tab of this site.)
The United We Ride Council has approved a budget to help pay for the initial development of The Network website, as well as expenses involved in hosting Regional stakeholder events to reach out to potential partners and market the Network.
In the absence of any agreement between the Council and ODOT to develop The Network, Marketing and Outreach will continue to focus on advocating for better coordination of community transportation. This plan coincides with the Regional Strategic Plan previously adopted by the Council.