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FOR RELEASE: February 10, 2003
CONTACT: Pamela Williams
Office of Communications

Reality X Jam Goes to the Extreme to Expose Tobacco Industry Marketing Tactics

Background: Reality is sponsoring a Reality X Jam, featuring Mat Hoffman, aimed at exposing Big Tobacco’s youth marketing tactics. For years, the industry has marketed their products to underage youth and now the tobacco industry internal documents prove it. The Reality X Jam is a free teen-oriented event that not only includes exposing the industry, but encourages youth, through positive role models, to be wise and savvy when it comes to making choices. The X Jam will feature sports celebrities, bicycle stunts, bands, and product giveaways by local merchants.

What: Teen celebrity event to promote tobacco use prevention and prevent sickness and deaths related to tobacco use.

When: Saturday, February 15, 2003
11a.m. to 6 p.m.

Where: Tulsa Expo Pavilion, 21st & Yale in Tulsa - indoors

Who: Reality, a teen-driven brand is partnering with some of the hottest pro action sport athletes of today!

  • Mat Hoffman: A 10-time World Vert champ and bicycle stunt legend will perform.
  • Jimmy Walker: A veteran pro bike rider and a top 10 vert rider
    Koji Kraft: One of the leaders of the “new school,” he’s making a big impact on bicycle stunt vert
  • Art Thomason: One of the top pros in bicycle stunt flatland
  • Brian Howard: Innovative, tech and smooth are just a few of the words used to describe Brian on a vert ramp
  • Day Smith: One of the most popular flatland riders in the sport, an original Hoffman team member and the only flat rider featured on the Mat Hoffman Pro BMX 2 video game.
  • Schatzi: Power-punk band from Austin, TX delivers music “to get your swerve on.” Schatzi has toured with the like of The Get Up Kids, as well as At the Drive-In, Jimmy Eat World, The Anniversary, and Dynamite Hack and has just released their new album “50 Reasons to Explode”.

Why: Thirty-two percent of Oklahoma high school students use tobacco products. Internal tobacco industry documents prove that tobacco companies target teens as “replacement smokers”.

Visuals: Lucky teens will win an autographed Mat Hoffman BMX bike, 12 complete skateboards courtesy of Hi-Performance Sports, 4 guitars courtesy of DW Studios and Saied Music Company Pro Athletes. KIZS 92.1 Radio will broadcast live from the event between noon and 2 p.m.


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