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Fill-in-Blank News Release for County Health Departments

For Release: _____, 2003
Contact: __________
_____ County Health Department

Local Activities Planned to Encourage Mothers to Breastfeed
Celebrate World Breastfeeding Week, August 1-7

The Oklahoma Women, Infants, and Children (WIC) Program, and __________ County Health Department announced plans to join national efforts to increase the number of women who breastfeed. The theme of this year’s World Breastfeeding Week August 1-7, is “Breastfeeding in a Globalized World.” The main goal is to improve maternal and infant health by increasing breastfeeding rates.

“We want to provide information about ways to encourage women to nurse their babies. Breastfeeding is one of the most nutritious and natural ways to get your baby off to the right start and help build his or her immune system,” said ______ County Administrative Director ___________.

The American Academy of Pediatrics recommends human milk for at least 12 months, and thereafter for as long as mutually desired. Besides breastmilk’s nutritional benefits, breastfeeding enhances mother-infant bonding, brain and nervous system development for babies and may improve the baby’s IQ levels.

“Human milk is the preferred feeding for all infants, including premature and sick newborns, with rare exceptions. Babies who do not receive human milk tend to have decreased immune functions, more respiratory and ear infections, increased allergies, and are at higher risk for diarrhea, constipation, colic, childhood cancer, diabetes, obesity, ulcerative colitis, Sudden Infant Death Syndrome (SIDS) and Crohn’s disease.

The WIC program provides support to moms who would like to breastfeed their babies. Women who participate in the WIC Program may be eligible to use electric breast pumps that help mothers continue to give their babies human milk when returning to work or school,” said __________.

WIC and County Health Department activities planned for World Breastfeeding Week include recognizing breastfeeding mothers and babies with special breastfeeding diaper bags. County health department staff will be visiting local physicians to thank them for their help and breastfeeding support. They will also provide breastfeeding information, posters, books, and promotional items to physicians, staff, and patients.

In __________ County the following additional activities are planned:


For more information about the benefits of breastfeeding, contact the county health department, or WIC office in your area.


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