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FOR RELEASE: December 10, 2001
CONTACT: Dick Gunn

Reality Goes to The Extreme to Fight Corporate Deceit 

Background: Inspired by the marketing tactics of the tobacco companies, a new statewide brand called Reality is being launched to expose the lies of corporate tobacco. Reality is hitting the streets of Oklahoma in an extreme way by launching Oklahoma’s first-ever statewide road tour aimed at influencing teens not to use tobacco products.  A “cargo” style Reality truck decked out with the latest technology, including interactive games and a lounge, will be used to inform teens about the tobacco industry’s manipulative practices.
Who: Reality, a teen-driven brand is partnering with some of the hottest pro action sport athletes of today!

Mat Hoffman: A 10-time World Vert champ and bicycle stunt legend

Dennis “DMC” McCoy: Current top 5 Vert rider and a multiple X Games medallist

John Parker: Winner of the 2001 MTV Sports & Music Festival and a top 10 pro rider

Jimmy Walker: A veteran pro bike rider and a top 10 Vert rider

Mike Frazier: An innovative skateboarder who’s known for outrageous combinations and trick progressions.

What: Teen event to launch the statewide Reality road tour.
Where: Crossroads Mall, 7000 S Crossroads Blvd, OKC - indoors
(Near I-35 and I-240 Junction)
When: December 15, 2001
  3 p.m. Work with the pros
  4 p.m. Demo
  4:30 p.m. Autographs
  5:30 p.m. Demo
  6 p.m. Autographs
Why: Tobacco companies use sponsorships to associate their brand image with famous athletes and now Reality is using the industry’s own tactics to target them back!
Visuals: Lucky teen will win an autographed Mike Frazier deck provided by Ultimate Limits Skateboards (see store for details – Crossroads Mall)
  Reality Truck
  Pro Athletes – performing on indoor Vert ramps
  KATT Radio


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