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Oklahoma is one of the states awarded in the 1998 Master Settlement Agreement against Big Tobacco. In 2000 Oklahoma voters approved a constitutional amendment that created the Tobacco Settlement Endowment Trust to guarantee the earnings are used for programs and grants to improve the health of all Oklahomans. TSET is a state agency that makes grants aimed at reducing the leading causes of preventable death in our state - cancer and heart disease - by focusing on tobacco use prevention and obesity prevention.
JCHD was the lead agency for the TSET Communities of Excellence Tobacco Prevention program between 2009-2015 and the Physical Activity & Nutrition program from 2011-2015. Over the past decade TSET has collectively learned a great deal about what it takes to build community support and buy-in in order to facilitate actions that change community health status in Keeping the Promise for Health. As that result, TSET launched the Healthy Living Program to integrate and expand strategies to address tobacco use, physical activity and nutrition.
Designed with input from former TSET grantees, partner organizations and nationally recognized experts, the Healthy Living Program replaces TSET's long-running Communities of Excellence grants. As of July 1, 2015 JCHD is now the TSET Healthy Living Program grantee supporting the Cities/Governments and Business sectors in Jackson County with an overarching goal of reducing cancer and cardiovascular disease through the reduction of tobacco use and addressing physical inactivity, poor nutrition & obesity within our county. JCHD has developed a 5 year Strategic Map with a primary focus on changing policy, social norms and environments to improve poor health determinants in Jackson County.
Incentive grants are available to schools and communities that have been recognized by the Certified Healthy Oklahoma program and meet TSET incentive grant criteria. The funds are used for projects that promote health in communities and schools.
TSET Health Communications: When combined with other programs, mass media campaigns are proven to be one of the most effective strategies to reduce tobacco use and promote healthy behaviors. Through rigorous evaluation, TSET campaigns are proven to be effective in changing knowledge, attitudes and behaviors to support healthy lifestyle choices by Oklahomans.
Tobacco Stops With Me: A statewide campaign that provides an efficient, emotional and highly recognizable tobacco-free message for Oklahomans to rally around.
Oklahoma Tobacco Helpline: A FREE service available 24/7 to Oklahomans that provides tools and support to help them quit tobacco their own way.
Shape Your Future: Dedicated to improving Oklahoma's health and future through nutrition, fitness education and tobacco-free lifestyles.
A message from the Healthy Living program Coordinators at JCHD:
In 2011 research showed that we were beginning to raise the first generation that will likely not outlive their parents due to preventable health measures. We lose 7,500 Oklahomans to tobacco related use deaths each year! With medical costs in Oklahoma alone reaching $1.62 billion for tobacco use and $1.72 billion due to obesity, that is $3.34 billion we pay annually as Oklahomans on preventable poor health. JCHD will continue to strive for best and promising practices to create healthier environments where we live, work & play in Jackson County.
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