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“We are looking for women between the ages of 20 - 36 who have quit smoking in the last one to three years,” said Tracey Strader, TSET executive director. “Their inspirational stories will encourage other Oklahoma women to quit.”
The goal of the campaign is to decrease tobacco use among Oklahoma women of childbearing age. In recent years, approximately 19 percent of women in Oklahoma smoked during the last three months of their pregnancy while 68 percent of women who quit during pregnancy began smoking again after giving birth. Exposure to secondhand smoke causes premature death and disease in children and adults who do not smoke.
“Smoking cessation, especially among young women, is fundamental to our efforts to improve health status in Oklahoma,” said Dr. Garth L. Splinter, M.D., Oklahoma’s Medicaid director. “Not only does it have positive outcomes for the women, but also for any potential children.”
The partnership will allow TSET to promote the OHCA’s SoonerCare “SoonerQuit” tobacco cessation program and benefits along with the free Oklahoma Tobacco Helpline program funded by TSET, OSDH and the Centers for Disease Control and Prevention. Interested women are encouraged to call 1-877-333-0921 to tell their stories. Women selected to participate in the statewide marketing campaign will be compensated for their time.
“We know that most smokers want to quit,” said Strader. “These stories from real Oklahoma women who have quit will inspire others to take the first step toward a healthier lifetime, for themselves and their families”