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For Release:  May 6, 2014 – Pamela Williams, Office of Communications – 405/271-5601

 

Text4baby Provides Free Health Messages to Pregnant Women & New Moms

A woman’s health before, during, and between pregnancies can have a profound impact on the health of both mother and baby.  For this reason, the Oklahoma State Department of Health, Oklahoma Health Care Authority, and more than 20 partners of the “Preparing for a Lifetime, It’s Everyone’s Responsibility” initiative are working to improve birth outcomes  and prevent infant mortality in Oklahoma through multiple efforts, including promoting health education to pregnant women and new moms through the Text4baby initiative. 

 

Text4baby is a free text messaging service providing information on a broad range of topics critical to maternal and child health, including vaccination, breastfeeding, smoking cessation, safe sleep, the importance of full-term delivery (at least 40 weeks), and more. Text4baby has evolved to include interactive appointment and immunization reminders, educational videos, urgent health alerts on time-sensitive issues like product recalls and natural disasters, and links to Oklahoma-specific health-related services. Since launching, Text4baby has enrolled more than 688,000 moms nationwide and nearly 14,000 Oklahoma moms.

 

To sign up for Text4baby, text the word “BABY” (“BEBE” for Spanish) to 511411 from a cell phone or register online at www.text4baby.org.  This is an ideal time to enroll with Text4baby’s annual state enrollment contest kicking off May 11.  Participants will receive FREE text messages until the baby is 1 year old.  Individuals will not be charged for text messages through this program. 

 

To learn more about Text4baby, visit www.text4baby.org. For information about the “Preparing for a Lifetime, It’s Everyone’s Responsibility” initiative, visit http://iio.health.ok.gov or call (405) 271-4480.

 

Partners in the “Preparing for a Lifetime, It’s Everyone’s Responsibility” initiative include the following: Community Health Centers, Inc./Central Oklahoma Healthy Start, Community Service Council of Greater Tulsa, Coalition of Oklahoma Breastfeeding Advocates, Family Expectations, Indian Health Services, Infant Crisis Services, Inc., March of Dimes, Oklahoma Child Death Review Board, Oklahoma City Area Inter-Tribal Health Board, Oklahoma City-County Health Department, Oklahoma City Indian Clinic, Oklahoma Department of Human Services, Oklahoma Department of Mental Health and Substance Abuse Services, Oklahoma Family Network, Oklahoma Health Care Authority, Oklahoma Hospital Association, Oklahoma Institute for Child Advocacy, Oklahoma State Department of Health, Oklahoma Tobacco Settlement Endowment Trust, Safe Kids Oklahoma, Smart Start Oklahoma, The Parent Child Center of Tulsa, The State Chamber, Tulsa Health Department/Tulsa Healthy Start, Turning Point Coalitions, University of Oklahoma College of Continuing Education, University of Oklahoma Medical Center, University of Oklahoma Health Sciences Center/Department of OB/GYN and Pediatrics.

 

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