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Fill-in-the-Blank News Release for County Health Departments

World Breastfeeding Week, Aug. 1-7

For Release:    _____
Contact:          _____
Phone:             _____ 

(Option 1)

Peer Counselors Encourage Mothers to Breastfeed
World Breastfeeding Week, Aug. 1-7, Theme is “Breastfeeding Support: Close to Mothers”

Breastfeeding peer counselors are helping women worldwide begin to breastfeed and continue breastfeeding exclusively for at least six months. The _____ County Health Department and the Oklahoma State Department of Health (OSDH) Women, Infants and Children (WIC) program are promoting World Breastfeeding Week, August 1-7, 2013, with the theme “Breastfeeding Support: Close to Mothers” to highlight the need of support for breastfeeding mothers.

Part of that support can come from peer counselors, who are mothers in the community with personal breastfeeding experience and who provide information and support to pregnant women and new mothers. Peer counselors receive training to increase their knowledge on breastfeeding and learn how to use effective communication. They can then connect with women to help them build their confidence to achieve their breastfeeding goals.

Numerous studies have shown that peer counselors have a dramatic impact on breastfeeding initiation and duration rates because they give pregnant women and new mothers what they need most, a trusted friend who has been there. With the assistance of the peer counseling program, the _____ County Health Department breastfeeding initiation rates have increased from _____ percent in _____ to _____ percent in _____.

“It is our hope that the Breastfeeding Peer Counselor Program will be expanded to all Oklahoma counties. Continued expansion can help more WIC women find practical ways to continue to breastfeed and overcome obstacles when they return to work or school,” said ______ County Health Department Director ______.

Special World Breastfeeding Week activities planned for _____ County include the following: (Insert activities here :____________________________________________.)

For more information about supporting breastfeeding, call the _____ County Health Department at (phone number), visit the OSDH Breastfeeding website at http://bis.health.ok.gov, or call the Oklahoma Breastfeeding Hotline at 1-877-271-MILK (6455).

 

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(Option 2)

Support and Encouragement Provided to Mothers Who Breastfeed
World Breastfeeding Week, Aug. 1-7, Theme is “Breastfeeding Support: Close to Mothers”

Mothers need support of those around them to begin breastfeeding, continue breastfeeding, and to help them meet their breastfeeding goals. The success rate among mothers who choose to breastfeed can be significantly improved through active support from their families, friends, communities, peer counselors, clinicians, health care leaders, and employers, say _____ County Health Department officials.

The _____ County Health Department and the Oklahoma State Department of Health (OSDH) Women, Infants and Children (WIC) program are promoting World Breastfeeding Week, August 1-7, 2013, with the theme “Breastfeeding Support: Close to Mothers” to highlight the need of support for breastfeeding mothers. County Health Departments and WIC clinics provide breastfeeding support to mothers through trained staff. All staff have received basic breastfeeding training and some staff have received advanced lactation training and have become certified as lactation consultants. Breastfeeding education classes, individual breastfeeding counseling, mother-to-mother support groups along with breastfeeding education materials and supplies are also available to help support mothers.

Special World Breastfeeding Week activities planned for _____ County include the following: (Insert activities here: ___________________________________________.)

The _____ County Health Department hopes these activities will raise awareness about the importance of actively supporting mothers to continue to breastfeed for at least the baby’s first year and beyond. Research shows that there are many long-term health benefits for infants who exclusively breastfeed for six months or longer. These benefits reduce chronic diseases, such as obesity, type 1 and 2 diabetes, Crohn’s disease, ulcerative colitis, and some childhood lymphomas and leukemia.

Optional -- insert quote from County Health Department administrator: __________________.

For more information about supporting breastfeeding, call the _____ County Health Department at (phone number), visit the OSDH Breastfeeding website at http://bis.health.ok.gov, or call the Oklahoma Breastfeeding Hotline at 1-877-271-MILK (6455).

 

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