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FOR IMMEDIATE RELEASE                                                                     

For more information contact:

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1,000 Ways To Serve Fruits And Vegetables

Offered As Part Of National Nutrition Month

Ranked 50th In Consumption, Oklahomans Urged To Eat More Fruits And Vegetables

[location] (March XX, 2012) – With Oklahoma ranked 50th in the U.S. in the consumption of fruits and vegetables, Shape Your Future, the Oklahoma Health Improvement Plan Obesity Work Group and [coalition/group/agency] have partnered with Fruits & Veggies—More Matters (www.fruitsandvegetablesmorematters.org) as a resource to make it easier for individuals and families to get more fruits and vegetables into their daily routine.

“Most people think of fruits and vegetables in very limited ways,” said [coalition/group/agency spokesperson], [coalition/group/agency name]. “But there are limitless ways people can incorporate more varieties of fruits and vegetables into their routine, or even more ways to serve the fruits and vegetables they already love.”

In fact, there are at least 1,000 ways to serve fruits and vegetables according to the Fruits & Veggies—More Matters online recipe database. The database features four recipe categories:

  • Fruits & Veggies—More Matters
  • The Culinary Institute of America
  • Recipes From Moms Like You
  • 30 Minutes Or Less

All of the recipes are endorsed by the Produce for Better Health Foundation (PBH) and offer mouth-watering, healthy servings that showcase good taste, nutrition and abundant variety that fruits and vegetables provide.  The recipes are easy, time-saving and available for family meals, snacks or packing to go.

All PBH recipes meet strict criteria for restricting fat (total, saturated and trans), added sugar, fiber and sodium, assuring they are healthful additions to the meal. But note: “strict criteria” does not mean “no taste.”

For more information about incorporating more fruits and vegetables into your diet, including meal planning, ways to serve, recipes, growing your own and buying local, or National Nutrition Month initiatives, visit www.ShapeYourFutureOK.com, www.eatright.org/nnm/, and www.fruitsandveggiesmorematters.org.

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For Nutrition/Fitness Grantees in County Health Departments:

About the [coalition name] [OR GROUP/AGENCY BOILERPLATE]

[coalition] is a [type of grant = CX, CSI, etc.] grantee of the Oklahoma Tobacco Settlement Endowment Trust serving [county(ies)] and promoting smokefree environments, tobacco cessation and tobacco prevention. For more information about [coalition], contact [name] at [phone].

FOR ALL:

The Oklahoma Health Improvement Plan (OHIP), mandated by the Oklahoma Legislature, sets a clear path to transform Oklahoma from a state that consistently reports a poor health status to a state that demonstrates a dynamic process allowing Oklahomans to lead healthier lives.  OHIP addresses improving health outcomes through targeted “flagship initiatives” of children’s health improvement, tobacco use prevention, and obesity reduction. The plan also looks at the complex issue of increasing the effectiveness and accountability of the public health infrastructure. Finally, the plan discusses approaches to addressing the social determinants of health – those factors such as poverty, education, access to health services, housing and transportation – that help determine whether individuals stay healthy or become ill.  Learn more at: www.ShapeYourFutureOK.com or www.health.ok.gov.

 

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