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For Release: April 18, 2008
Contact: Pamela Williams
Office of Communications
405/271-5601

Media Advisory
National Injury Prevention Conference in OKC April 20-23

What: Joint Annual Meeting of the State and Territorial Injury Prevention Directors Association (STIPDA) and Centers for Disease Control Core State Injury Grantees with theme, “Give Them Something to Talk About: Making Our Messages Stick”

When: Sunday, April 20, through Wednesday, April 23

Where: Sheraton Hotel, One North Broadway, Oklahoma City

Featuring: Dan Heath, consultant and co-author, Made to Stick: Why Some Ideas Survive and Others Die (Scheduled to speak at 9 a.m., Monday, April 21)

Background: This annual meeting will bring together nearly 200 injury and violence prevention professionals from around the country, including injury prevention program staff from state and local health departments, who are dedicated to reducing the deaths and disability associated with injury and violence.

On Monday morning, April 21, well-known author Dan Heath will provide attendees with ideas on how organizations can create messages that will be meaningful and inspire action for injury and violence prevention. Heath uses the “stickiness principle” for ideas that include these six key qualities: simplicity, unexpectedness, concreteness, credibility, emotional, and stories.

Attendees will also hear the latest research on such topics as preventing falls, poisoning prevention, suicide prevention, communications technology, and community advocacy.

Access the conference agenda at: www.stipda.org.

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