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FOR RELEASE: January 29 , 2007
CONTACT: Pamela Williams
Office of Communications
405/271-5601

Media Advisory


Media Invited to Participate in Youth Spokesperson Training to Combat Tobacco Sponsorship of Rodeo Events

What:     Media are invited to attend a Students Working Against Tobacco (SWAT) Spokesperson Training for an upcoming public street protest of the US Smokeless Challenger Professional Bull Riders Championship, to be  held at the Ford Center in Oklahoma City Feb. 17.

When:
    SWAT Training is Thursday, Feb. 1 -- 1:30 pm
              Media are invited to attend anytime before 3 pm.

Where:     Oklahoma State Department of Health
               1000 Northeast Tenth Street, Room 1211, Oklahoma City

Background: Oklahoma’s Students Working Against Tobacco, or SWAT, organization is actively engaged in urging the Professional Bull Riders (PBR) Inc, and all other major rodeo associations to replace the tobacco sponsorship of its events with family- appropriate sponsors. On Saturday, Feb. 17, SWAT members will be emphasizing the message, "Rodeo YES! Tobacco NO!" in a protest march in front of the Ford Center, planned to coincide with the US Smokeless Challenger Tour Championship PBR event This protest will also coincide with a SWAT Teen Summit involving nearly 400 teens and adult participants from more than 40 counties in the state who will be learning how to “Spit Out Big Tobacco.”

The Feb. 1 spokesperson training will focus on teaching youth how to respond to and accommodate media requests that may result from interest in the protest march. As a reporter interested in this topic, you are invited to attend this training and offer any suggestions and of course, you are welcome to cover this training for a story.

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