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FOR RELEASE: April 5, 2007
CONTACT: Pamela Williams
Office of Communications
405/271-5601

New Public Health Initiative and Contest Announced Fruits & Veggies – More Matters™

To inspire and support consumers to eat more fruits and vegetables, the Oklahoma State Department of Health (OSDH) joins the Produce for Better Health and the Centers for Disease Control and Prevention, in partnership with The Culinary Institute of America, to announce the start of a new public health initiative and contest.

Fruits & Veggies – More Matters™ was created to encourage Americans to eat more fruits and veggies including those that are fresh, frozen, canned, dried and 100 percent juice. The message is attainable and easy for people to understand: to simply eat more fruits and veggies at every eating occasion. The initiative will be seen in stores, online, at home and on packaging. This initiative replaces the former “5 A Day” program to share the message that eating more fruits and vegetables may help prevent many chronic diseases.

New Oklahoma activities that promote eating more fruits and vegetables include the following:

  • Fruit and vegetable promotion at Oklahoma Farmers’ Markets April through June: The OSDH, county health departments and local farmers’ markets will partner to promote Oklahoma produce.

  • The Fruits & Veggies – More Matters™Challenge: This is a chance to win a weekend with the chefs at The Culinary Institute of America. The event asks Oklahomans to submit their best tip or recipe for including more fruits and vegetables in their diets. Entries will be accepted now through May 31, 2007. Submit entries at www.fruitsandveggiesmorematters.org


According to OSDH Fruit and Vegetable Nutrition Coordinator Landon Norton, "Oklahomans know fruits and veggies are good for their health, but very few are eating enough of them. Fruits and veggies should make up the largest part of what we eat. These events are opportunities for Oklahomans to share tips on eating more fruits and veggies and also to taste the goodness of local produce.”

A new consumer Web site, www.fruitsandveggiesmorematters.org, will offer recipes, serving ideas and shopping advice. It will include activities and tips for getting children involved and exploring the different varieties of fruits and veggies that the whole family loves to eat. Consumers will have the opportunity to share their own easy and fun serving ideas by submitting them online.

For more information about the Oklahoma program and events being planned, contact OSDH Fruit and Vegetable Nutrition Coordinator Landon Norton at 405-271-4072. For additional information about the Fruits & Veggies – More Matters™ initiative, visit these Web sites: www.fruitsandveggiesmorematters.org and www.fruitsandveggiesmatter.gov.

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