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FOR RELEASE: February 11, 2003
CONTACT: Pamela Williams
Office of Communications
405/271-5601

Reality X Jam
An Xtreme Event that Exposes Big Tobacco’s Lies and Deceit

The Reality X Jam will publicly expose Big Tobacco’s deception and lies on Sat., Feb. 15, at the Tulsa Expo Square Pavilion, 21st and Yale, from 11 a.m. to 6 p.m. The event will feature youth oriented, counter-marketing activities, including stunt legend Mat “The Condor” Hoffman, who will perform extreme bicycle stunts. Hoffman is an Oklahoma native, 10-time World Vert champ, and creator of nearly 100 freestyle tricks. He will be joined by other veteran pros like Jimmy Walker, a veteran bike rider and 10 vert rider, Koji Kraft, a “new school” stunt vert rider, and Art Thomason, one of the top pros in bicycle stunt flatland. Other performers will include Brian Howard, described as an innovative, tech and smooth vert ramp rider, and Day Smith, one of the
most popular flatland riders in the sport and an original Hoffman team member.

Admission is free and everyone is encouraged to attend for an action-packed day of family fun, thrills and tobacco industry exposure. Youth from all across Oklahoma have committed to being there and getting the word out to other teens and youth across the state. “Some teens are coming from as far away as Guymon,” said Maekala Mims, co-chair of the State Board of Directors for Students Working Against Tobacco (SWAT) Oklahoma City.

KIZS 92.1 Radio will broadcast live from noon to 2 p.m. There will be autographs, skill clinics, concert and giveaways by local sponsors. Lucky teens will win an autographed Mat Hoffman bike, 12 complete skateboards courtesy of Hi-Performance Sports, and four guitars courtesy of DW Studios and Saied Music Company.

Schatzi, a 4-piece pop/punk band from Austin, Texas, will provide musical entertainment and tobacco prevention messaging. Schatzi has toured with The Get Up Kids, as well as At The Drive-In, Jimmy Eat World, The Anniversary, Dynamite Hack, and many others. Signed by Hollywood Records, Schatzi has just released their new CD entitled “50 Reasons to Explode”.

Throughout the entire show, tobacco prevention messaging and industry documents will be exposed via on-screen videos to alert teens to truths about tobacco.

There will be two simultaneous stages full of energy blasting events with clinics available throughout the day. A limited number of tickets are available to participate in skills clinics. For tickets to participate in the Hoffman skill clinic, go by Lee’s Bicycle, 3620 S. Peoria. For tickets to the music skill clinic, visit Saied Music Company at 3259 S. Yale Avenue, or DW Studios, 8600 S. Lewis.

The Reality brand is modeled after a youth-led program in Florida that focused on combating tobacco industry manipulation of teens. In three years, the Florida program cut smoking rates by 47 percent among junior high students and 30 percent among high school students.

Thirty-two percent of Oklahoma high school students use tobacco products. Internal tobacco industry documents prove that tobacco companies target teens as “replacement smokers.”

“We hope that these youth oriented, counter-marketing activities will prevent many teens from starting to use tobacco and encourage others to stop while they are still young,” said State Health Commissioner Dr. Leslie M. Beitsch.

For more information about the Reality X Jam, call the Oklahoma State Department of Health’s Tobacco Use Prevention Service at 405/ 271- 3619.

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