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FOR RELEASE: October 4, 2001
CONTACT: Dick Gunn
405/271-5601

SWAT Getting Wild at a School Near You

Students Working Against Tobacco (SWAT), a statewide youth-led movement with the mission of turning the tables on Big Tobacco, is partnering with Wild 97.9 Radio and Pepsi in an all out "show your school spirit" contest.

SWAT and Wild will be bringing it live to schools in the radio station's listening area, which includes Logan, Kingfisher, Canadian, Oklahoma, Cleveland, Payne, and Pottawatomie counties, to find out who can show the most school spirit. SWAT will be on the road with Wild hitting 20 schools in four weeks to promote the contest. A live radio remote at the schools will feature messages about Big Tobacco's tactics and how the tobacco industry targets teens as their potential customers. Teens will hang out with the Wild crew while recording public service announcements and getting the latest information about Big Tobacco.

The contest will last four weeks, from Oct. 1 through Oct. 26, and is open to any school in the listening area. Teens can log onto www.wild979.com to register their school and start collecting spirit points. The school with the most points will receive a school concert featuring a Wild artist. One lucky student from that school will receive four roundtrip tickets to Las Vegas to see Brittany Spears live in concert.

The next stops include Del City High School, Carl Albert Jr. High and Shawnee High School. To see if SWAT and Wild are coming to a school near you, just log onto www.okswat.com to view the event schedule.

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