FOR RELEASE: December 10, 2001
CONTACT: Dick Gunn
405/271-5601
Reality Goes to The Extreme to Fight Corporate Deceit
| Background: |
Inspired by the marketing tactics of the tobacco companies, a new statewide brand called Reality is being launched to expose the lies of corporate tobacco. Reality is hitting the streets of Oklahoma in an extreme way by launching Oklahoma’s first-ever statewide road tour aimed at influencing teens not to use tobacco products. A “cargo” style Reality truck decked out with the latest technology, including interactive games and a lounge, will be used to inform teens about the tobacco industry’s manipulative practices. |
| Who: |
Reality, a teen-driven brand is partnering with some of the hottest pro action sport athletes of today! |
| |
Mat Hoffman: A 10-time World Vert champ and bicycle stunt legend
Dennis “DMC” McCoy: Current top 5 Vert rider and a multiple X Games medallist
John Parker: Winner of the 2001 MTV Sports & Music Festival and a top 10 pro rider
Jimmy Walker: A veteran pro bike rider and a top 10 Vert rider
Mike Frazier: An innovative skateboarder who’s known for outrageous combinations and trick progressions.
|
| What: |
Teen event to launch the statewide Reality road tour. |
| Where: |
Crossroads Mall, 7000 S Crossroads Blvd, OKC - indoors
(Near I-35 and I-240 Junction) |
| When: |
December 15, 2001 |
| |
3 p.m. |
Work with the pros |
| |
4 p.m. |
Demo |
| |
4:30 p.m. |
Autographs |
| |
5:30 p.m. |
Demo |
| |
6 p.m. |
Autographs |
| Why: |
Tobacco companies use sponsorships to associate their brand image with famous athletes and now Reality is using the industry’s own tactics to target them back! |
| Visuals: |
Lucky teen will win an autographed Mike Frazier deck provided by Ultimate Limits Skateboards (see store for details – Crossroads Mall) |
| |
Reality Truck |
| |
Pro Athletes – performing on indoor Vert ramps |
| |
KATT Radio |
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