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FOR RELEASE: April 3, 2000
HBO Special Program on Cancer Prevention to Run in April
The facts about cancer are alarming! In the United States, one in three women will develop cancer in her lifetime. For men, the rate is even higher at one in two. According to the American Cancer Society in 1999 alone, more than one million new cancer cases were diagnosed.
Officials at the Oklahoma State Department of Health (OSDH) note that more than 12,000 cases of cancer were reported to the Oklahoma Central Cancer Registry in 1997. Cancer is the second leading cause of death for all Oklahomans at 218.1 per 100,000 population ranking behind heart disease at 339.8 per 100,000 population in 1997. In fact, 21 percent of all deaths in Oklahoma in 1997 were attributable to cancer.
During April, HBO will air its landmark public service special Cancer: Evolution to Revolution that is designed to help viewers look at cancer as preventable and treatable. The film provides a guide for viewers to become better advocates for their own health and it gives a broad overview of the complex group of more than 100 diseases called cancer. The special will focus on the four most common types of cancer: colorectal, breast, prostate and lung.
This exclusive HBO presentation will air April 5 (3:30 p.m. CST), April 8 (9 a.m. CST), April 11 (7 a.m. CST), and April17 (1:30 p.m. CST). (The program first ran on March 30.) To reach as many viewers as possible, HBO is encouraging all of its cable affiliates to open the HBO signal, making Cancer: Evolution to Revolution available to all cable TV viewers, not just subscribers. Contact your local cable operator for details.
The OSDH and National Cancer Institute’s Cancer Information Service are joining HBO and dozens of other organizations across the country in a nationwide outreach effort designed to empower cancer patients and their families. Cancer: Evolution To Revolution underscores the fact that information is the key to fighting cancer and shows how to pursue the best treatments available from standard therapies to clinical trials. The film offers wide-ranging resources on how and where to obtain expert advice and support through leading cancer organizations nationwide.
For easy access, the National Cancer Institute’s Web site at www.cancer.gov and telephone number (1-800-4-CANCER) are featured in the film.
Producer-director Joseph F. Lovett was inspired to undertake the project by his own family history with cancer. Produced, directed and reported by Joseph F. Lovett, Cancer: Evolution To Revolution is narrated by cancer activist Lilly Tartikoff, widow of television executive Brandon Tartikoff, who died of Hodgkin’s disease in 1997.
Among the world’s most noted cancer physicians, experts and activists interviewed in the film are: Dr. Richard Klausner, director of the National Cancer Institute; Dr. Harold Varmus, president of Memorial Sloan-Kettering Cancer Center; Bert Vogelstein, director, Molecular Genetics Lab, Johns Hopkins Oncology Center; Ellen Stovall, executive director, National Coalition for Cancer Survivorship; Senator Connie Mack (R-Florida); and Michael Milken, founder and chairman, CaP CURE.
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