Inside Quotes from the Tobacco Industry
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"Total prohibition of smoking in the workplace strongly affects industry volume. Smokers facing these restrictions consume 11%-15% less than average and quit at a rate that is 84% higher than average...
Milder workplace restrictions, such as smoking only in designated areas, have much less impact on quitting rates and very little effect on consumption...
Clearly, it is most important for PM to continue to support accommodation for smokers in the workplace..."
Philip Morris "Impact of Workplace Restrictions on Consumption and Incidence", 1992
"The youth program and its individual parts support The Institute's objective of discouraging unfair and counterproductive federal, state and local restrictions on cigarette advertising by:
- Providing on-going and persuasive evidence that the industry is actively discouraging youth smoking and independent verification that the industry's efforts are valid.
- Reinforcing the belief that peer pressure - not advertising - is the cause of youth smoking.
- Seizing the political center and forcing the anti-smokers to an extreme...
"The strategy is fairly simple:
1. Heavily promote industry opposition to youth smoking.
2. Align the industry with broader, more sophisticated view of the problem,
i.e. parental inability to offset peer pressure.
3. Work with the through credible child welfare professionals and educators to tackle the "problem,"
4. Bait anti-tobacco forces to criticize industry efforts. Focus media attention on anti's extremism. Anticipate and blunt anti's strongest points..."
Tobacco Institute "Discussion Paper", 1991
"One of the most obvious ways to deliver additional nicotine in a low tar cigarette is to add nicotine from an outside source to that naturally present in cigarette tobaccos... The problem is one of finding a source of the additional nicotine, and determining how to apply it... "
Lorillard "Nicotine Augmentation Project" 1976
"To ensure increased and longer-term growth for CAMEL FILTER, the brand must increase its share penetration among the 14-24 age group which have a new set of more liberal values and which represent tomorrow's cigarette business."
RJ Reynolds 1975
"The concept is a simple one – Flanigan Enterprises is proposing a children's video be made to advertise the Camel product. This can be done through a series of ful-cel animation (Disney style) videos directed towards the youth of today. Children love cartoons and these can be incorporated into the purchasing of cartons/packets of Camel cigarettes."
Letter from Flanigan Enterprises to R.J. Reynolds Tobacco Development Co. , 1988
"An alternative approach is to treat the tobacco, which has its nicotine naturally tied up in the form of nicotine salts, with a stronger base than nicotine, such as ammonia." The "free nicotine in smoke would have a much greater physiological effect than nicotine salts." "...It has been reported in the literature, and verified by experiments here that air dilution of cigarette smoke results in up to 40% higher nicotine delivery than might be expected by conventional construction."
Lorillard "Nicotine Augmentation Project" 1976
"A widely held theory holds that most people smoke for the narcotic effect (relaxing, sedative) that comes from nicotine....Although more people talk about "taste," it is likely that greater numbers smoke for the narcotic value that comes from the nicotine."
Philip Morris, "The chemistry of KOOL and a recommendation" 1972
"When a younger adult smoker pulls out his pack, takes a cigarette from it and lays the pack upon the table, he is sending an important message to his peers. The medium for that message is the pack itself. The message should communicate commitment and acceptance of the brand and what it stands for."
RJ Reynolds Report: Effects of Sampling and Image Projection Among Young Adult Smokers, 1984
"In NL 233, we quoted Pollin saying that cigarette smoking is the nation's leading drug problem among youths, despite the rise in marijuana use. In NL 188, we quoted Pollin's predecessor, Dr. Robert Dupont: 'Cigarette smoking is more addictive than using heroin, hooking two-thirds of the people who ever smoke."
Tobacco Institute Internal Memo Re: National Institute of Drug Abuse Desire to Have 'ADDICTIVE' Added to Cigarette Warnings 1980
ASSUMPTIONS: 1. Questions will continue about the toxicity of nicotine. 2. The attack on the "addictive nature" of smoking will increase. Nicotine will feature in this attack. 3. Maintenance of the smoking habit demands that smokers receive an "adequate" dose on nicotine. 4. How nicotine is "packaged" is a crucial element in brand design. IMPLICATIONS...
British American Tobacco Report: Providing Adequate Dose of Nicotine to Maintain the Smoking Habit (Date Unknown)
Searchable Websites Related To Internal Tobacco Industry Documents
Legacy Tobacco Documents Library
Tobacco Documents Online (includes detailed analysis)
U.S. Centers for Disease Control & Prevention Tobacco Industry Documents
Other Websites Related To Internal Tobacco Industry Documents
Tobacco Free Kids
Lorillard Tobacco Company
Philip Morris Tobacco Company
RJ Reynolds Tobacco Company