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Community Health Improvement Plan - Obesity (Fit Kids of Southwest Oklahoma)

Fit Kids logo.jpgThere has been much national attention directed at the issue of obesity, including concern over both the health and economic outcomes of an overweight society. According to the Trust for America’s Health, Oklahoma ranks as the 6th most obese state in the nation with a trend that will unfortunately find Oklahoma leading the nation by 2018. While the state trends toward this unfortunate distinction, Comanche County appears to contribute to the momentum.

The 2014 State of the County’s Health Report for Comanche County indicates that the adult rate of obesity is 31.4% which is 11.4% higher than reported in the previous county health report.  The same report indicated that 31.4% of the county’s population reported no leisure type activity in the previous 30 days which is 5.7% higher than reported in the previous county health report.  Statewide, 56.6% of high school students were physically active most days of the week.  The 2014 State of the State’s Health Report indicated that only 15.6% of Comanche County’s population consumed the recommended level of fruits and vegetables.  For more results click the following link: 2014 Comanche County Health Profile.

The 2010 Community Health Survey respondents ranked overweight children as the #3 most important health concern for the community, while overweight adults was listed as the #5 concern. The 2010 Lawton Middle School Survey revealed that middle school students showed an acute awareness of obesity issues, ranking overweight children as the 2nd most important health risk.

It is clear that obesity, and the rising rates of an overweight population, is a critical concern both physically and economically for Comanche County. In fact, the 2010 State of the County’s Health Report indicates that the county’s annual health care costs related to obesity grew close to 8.5 million dollars. That is a staggering figure that cannot be ignored. Is there any question why obesity is a focus area of this CHIP?

The obesity work group efforts are carried out by Fit Kids of Southwest Oklahoma (FKSWO), a coalition funded by a Communities of Excellence in Nutrition and Fitness grant from the Tobacco Settlement Endowment Trust.  To get involved with FKSWO, contact Kyle Rogers at KyleH@health.ok.gov.

The Obesity Work Group has two objectives:
By 2015, reduce Comanche County’s obesity rate from 28.2% to less than 27%.
By 2015, reduce Comanche County’s rate of overweight residents from 36.3% to 35%.

The group has eight strategies:
Strategy 1:  Secure funding
Strategy 2:  Collect and evaluate data
Strategy 3:  Improve community-wide engagement
Strategy 4:  Increase health education and awareness
Strategy 5:  Enhance healthy food options
Strategy 6:  Increase school-based programs
Strategy 7:  Develop employee wellness programs
Strategy 8:  Enhance the built environment

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