The McReady campaign was a public-private partnership designed to prepare families for emergencies, to increase awareness of severe weather threats and to help build prepared communities. Every year from 2003 through 2011, the governor proclaimed April "McReady Oklahoma Family Preparedness Month" and throughout the month the statewide severe weather preparedness campaign featured displays in McDonald's restaurants. Weather safety shows were held in schools throughout the state. Emergency managers and officials with the National Weather Service held weather radio programming events and still more McReady partners honored volunteers and hosted open houses as part of the program.
In addition to the Oklahoma Emergency Management Association and Oklahoma Department of Emergency Management, McReady partners included:
- American Red Cross
- Office of Gov. Mary Fallin
- KRMG Radio
- KOCO Channel 5
- KOTV Channel 6
- McDonald's Owners/Operators
- National Weather Service
- R.D. Flanagan & Associates
- OG&E Electric Services
- Oklahoma Citizen Corps
- Oklahoma Office of Homeland Security
- Oklahoma Floodplain Managers Association
- The Oklahoman
- Salvation Army
- Tulsa Citizen Corps
- Tulsa Partners Inc.
Ronald McDonald poses with students at Moore's Red Oak
Elementary following the McReady Oklahoma Weather
Safety Show. As part of the 2008 campaign,the McReady show
traveled to numerous Oklahoma communities.